Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself.
As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renaissance for B2B.
Watch the presentation at Ignite USA HERE
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