BBNmixtape
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Podcasting since 2021 • 46 episodes
BBNmixtape
Latest Episodes
Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth
In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short...
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16:06
Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being p...
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15:03
Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've evolved over the years and benefited from being ...
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21:57
Can Cannes Can with Mike Ruby of Park & Battery
Key Links:Park & Battery: https://parkandbattery.comPark & Battery LinkedIn: https://www.linkedin.com/company/parkandbatteryBBN | Agency X: www.bbn-international.com/agencyxThis episode Ed Davis rewinds the r...
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Season 5
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Episode 9
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38:52
Employer Brand with John Williamson of LinkedIn
In this insightful podcast episode, host Peter Lyall sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a ...
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Season 5
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Episode 8
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29:45