In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of tec...

On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while bei...

Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry ...

In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who...

In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan ...

In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie...

In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics o...

This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with  Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content stra...

In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore...

Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself. As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind ...

BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader.  In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes...

This podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate high-quality leads, webinars have emerged as a vita...

In this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in the Oil & Gas industry. Hailing from Scotl...

Welcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the imp...

In this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft's revamped search engine that has received mixed reviews since its beta release.While The New...

In this podcast, we'll be gathering some pre-event insights from B2B Marketing's Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather ...

In today's episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We'll dive into the cultural and regulatory differences between the two regions and share insights on na...

Welcome to this episode where we discuss Marketing Automation platforms and Sales funnel software with expert Andy Penkalski from BBN partner Bader Rutter. While Marketing Automation platforms automate marketing tasks like email marketing and s...

Being on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social medi...

Our guest today is a professional and deliberate networker who knows a thing or two about creating and nurturing authentic business relationships. In today's world, networking is a necessity. It can help nurture leads which develop into lucrati...

In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around l...

It's official! Google is pretty clever at filtering out poor content. That's great news for us and businesses that want to improve their Google search rankings by delivering content their customers want. It is terrible news for those who try an...

In the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will share her two cents on why there has never been a better time for B2B marketers & brands to be bold with their data, media and amplification strategy. We'll discuss how C...

In this episode of BBN Mixtape, we elevate our conversation and look at some macro events affecting the marketing industry. From discussing the consolidation happening among agencies, the shift in agency working practices, or how short-term, ta...

Nearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each o...