BBNmixtape
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Episodes
47 episodes
Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've evolved over the years and benefited from being ...
Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being p...
Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth
In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short...
Work-Life Balance for Young Professionals
Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid chang...
Interview with Latané Conant, CRO of 6sense
In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie...
Navigating Japan: Expert Insights on B2B Success and Digital Trends
In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan ...
Trends Survey for Central and Eastern Europe
In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who...
Thought Leadership with Raffy Vota of LinkedIn
Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry ...
Global to Local: The case for localization with Geri Sancho of LinkedIn
On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while bei...
WorldFest 2024: The B2B Revolution is Here
In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of tec...
WorldFest 2024 Preview with Cameron Clarke of The Drum
In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between bra...
Employer Brand with John Williamson of LinkedIn
In this insightful podcast episode, host Peter Lyall sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a ...
Can Cannes Can with Mike Ruby of Park & Battery
Key Links:Park & Battery: https://parkandbattery.comPark & Battery LinkedIn: https://www.linkedin.com/company/parkandbatteryBBN | Agency X: www.bbn-international.com/agencyxThis episode Ed Davis rewinds the r...
The Courageous Marketer
BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader. In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes...
B2Brave
Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself. As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind ...
Creativity leads to Better Marketing Results
In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore...
B2B Blueprint: Content Planning Mastery
This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content stra...
Spotlight Strategies: Mastering Media Attention in B2B Marketing
In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics o...
The Bold and the Plentiful: B2B media amplification tactics previously reserved for B2C
In the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will share her two cents on why there has never been a better time for B2B marketers & brands to be bold with their data, media and amplification strategy. We'll discuss how C...
Seek and you shall find: The search for perfect SEO
It's official! Google is pretty clever at filtering out poor content. That's great news for us and businesses that want to improve their Google search rankings by delivering content their customers want. It is terrible news for those who try an...
The Content Machine: How much is enough?
In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around l...
Networking - Tips and tricks to improve and network like a pro
Our guest today is a professional and deliberate networker who knows a thing or two about creating and nurturing authentic business relationships. In today's world, networking is a necessity. It can help nurture leads which develop into lucrati...
Battle of the Social Media Channels
Being on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social medi...
Marketing Automation Platforms Vs Funnel Software
Welcome to this episode where we discuss Marketing Automation platforms and Sales funnel software with expert Andy Penkalski from BBN partner Bader Rutter. While Marketing Automation platforms automate marketing tasks like email marketing and s...
Coming to America - Part I
In today's episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We'll dive into the cultural and regulatory differences between the two regions and share insights on na...