Face the Future - Tackling three key challenges of the B2B marketer

Join Joel Harrison, Editor in Chief at B2B Marketing as he chats with BBN's Face of The Future event keynote speakers about the key challenges at the core of the B2B marketing industry dilemma: brand building, putting strategy before tactics and fostering a mindest to create the right culture. This is a recording made immediately after the event when Joel got together with our speakers to chat more candidly about the topic and themes they presented in their event sessions.