BBNmixtape
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
BBNmixtape
Do more with less — Opportunities blossom with Account-based Marketing
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Season 1
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Episode 1
Over 95% of marketing-generated leads in B2B never yield sales results - a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.