BBNmixtape

It takes two to tango — Making channel partnerships work

October 12, 2021 Season 1 Episode 3
BBNmixtape
It takes two to tango — Making channel partnerships work
Show Notes

Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.