BBNmixtape
Is data-driven marketing a mirage?
December 14, 2021
BBN
Season 1
Episode 7
Is data-driven marketing a mirage?
BBNmixtape
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BBNmixtape
Is data-driven marketing a mirage?
Dec 14, 2021
Season 1
Episode 7
BBN
Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.
Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.